ROI from your corporate health & wellness fairs is most evident when an employee discovers an underlying health problem and takes action to correct it BEFORE it becomes an acute health problem or a chronic illness.

We hear stories all of the time of the busy executive or stressed out employee who receives a blood pressure screening at the office, is encouraged to seek medical attention immediately and arrives at the hospital to find out that they are days away from a heart attack. It is easy to see how this $500 screening just saved the company $150,000 in emergency medical expenses, lost production and long term medical treatment; not to mention the human tragedy.

Beyond the immediate return of not paying for costly medical bills for a tragic and avoidable health crisis is where the majority of your ROI comes from. This is created when you are able to make subtle behavioral changes in your employee’s health.

Healthy behavioral changes often occur in small steps and if they are reinforced over time they can lead to significantly healthier employees. This is where a Full Service Health & Wellness fair comes into play. Here’s how:

An unfavorable reading during a routine medical screening, such as cholesterol/glucose or blood pressure screening, is likely to impinge on your employee(s) and cause them to consider a potential solution. In today’s society, this impingement is often short lived. If you do not offer fast and convenient solutions you are likely to lose an opportunity for your employee to make a healthy behavioral change.

So you need to have the biometric screenings at your event to impinge on your most at risk employees. Then you also need to have local health & wellness professionals at your event so your employees have someone to turn to.

Without having local recourses at your event to offer your employees new and previously unexplored options to choose from they will most likely continue down the same path that lead to their poor health in the first place. This would be unfortunate because what you have basically done is give these employees more stress without giving them the resources that they would need to handle their health situation.

As you can see, employee health and wellness extends beyond a once, or twice, a year health fair. There is no magic pill or treatment that can be offered at an event that will make your employees healthy. A well rounded, well planned and executed health & wellness fair will extend its benefits far beyond your event through local health & wellness exhibitors.

Talk to your Health Fairs Direct representative to start planning an event that will maximize your ROI and create a healthy and energetic employee base.

For More Health Fair Ideas
Call 732-563-9749 x0 or email
healthfairdesign@healthfairsdirect.com