Corporate Health and Wellness Programs, Health Fair & Employee Health Screening Return on Investment

Return on Investment (ROI) from your corporate health and wellness programs, employee wellness fairs, is most evident when an employee discovers an underlying health problem and takes action to correct it BEFORE it becomes an acute health problem or a chronic illness.

We hear stories all of the time of the busy executive or stressed out employee who receives a blood pressure screening at the office, is encouraged to seek medical attention immediately and arrives at the hospital to find out that they are days away from a heart attack. It is easy to see how this $500 screening just saved the company $150,000 in emergency medical expenses, lost production and long term medical treatment; not to mention the human tragedy.

Beyond the immediate return of not paying for costly medical bills for a tragic and avoidable health crisis is where the majority of your ROI comes from. This is created when you are able to make subtle behavioral changes in your employee’s health.

Healthy behavioral changes often occur in small steps and if they are reinforced over time they can lead to significantly healthier employees. This is where a Full Service Health & Wellness fair comes into play. Here’s how:

An unfavorable reading during a routine medical screening, such as cholesterol/glucose or blood pressure screening, is likely to impinge on your employee(s) and cause them to consider a potential solution. In today’s society, this impingement is often short lived. If you do not offer fast and convenient solutions you are likely to lose an opportunity for your employee to make a healthy behavioral change.

So you need to have the biometric screenings at your event to impinge on your most at risk employees. Then you also need to have local health & wellness professionals at your event so your employees have someone to turn to.

Without having local recourses at your event to offer your employees new and previously unexplored options to choose from they will most likely continue down the same path that lead to their poor health in the first place. This would be unfortunate because what you have basically done is give these employees more stress without giving them the resources that they would need to handle their health situation.

As you can see, employee health and wellness extends beyond a once, or twice, a year health fair. There is no magic pill or treatment that can be offered at an event that will make your employees healthy. A well rounded, well planned and executed health & wellness fair will extend its benefits far beyond your event through local health & wellness exhibitors.

Talk to your Health Fairs Direct representative to start planning an event that will maximize your ROI and create a healthy and energetic employee base.

Corporate Health and Wellness Programs Increases Productivity

Corporations need to re-invest in their employees’ health & wellbeing during these tough economic times. Many corporations have cut their employee Health and Wellness programs believing they were slashing discretionary spending. Unfortunately for them, good employees are not discretionary and should not be treated that way. In reality, these corporations are cutting the actual programs that are needed the most to guide them through these uncertain times.

Stress levels at corporations have hit historic levels. It does not matter if your company has directly experienced layoffs, pay freezes or spending cuts as many employees have family, friends or neighbors who have been negatively affected by the economy. One only needs to turn on the news to become uncertain about their economic future.

The anxiety is real. We all feel it and our job performances are is being negatively affected by it. Your employees cannot focus on the tasks at hand if they are worrying about the stability of their jobs or the financial difficulties that they have at home. Stress leads to poor job performance which leads to backlogs, missed deadlines and even more stress. Stress also leads to more illnesses and accidents.

The solution is to offer your employees more knowledge so they have the information that they need to make smarter decisions. During economic downturns three industries historically do very well; Alcohol, Tobacco and Cosmetic. This tells you that many of your employees will be turning to ways to avoid their stress by drinking, to escape their stress by taking more smoking “breaks” or to cover up their stress with a more pleasant appearance. Other quick fixes, such as pharmaceuticals, are equally as ineffective because they do not help your employees to develop new coping skills to help them rise to their current challenges.

To help your company make it through, you need to give your employees the tools that they need to actually handle their stress. Encourage your employees to become part of the solution. To become part of a focused, dedicated and hard working team who is determined to make the most of the opportunities that recessions offer.

While other corporations are mired down in the doom and gloom of the recession, your company could be expanding, taking on a larger percentage of market and becoming stronger. The only guarantee of future success and stability during tough economic times is with a healthy and focused work force who is working toward a brighter future. Stress, worry and anxiety are not part of a successful corporation. Healthy, motivated, dedicated and focused employees are.

Health & wellness events, such as health fairs, stress down days and employee pampering days are the most economical ways to show your employees that despite the tough times their company is committed to their success. They offer a level of stability and peace of mind that cannot be created any other way.

Some of the corporations that we have been working with have commented that they are hesitant to run health and wellness events because they do not want their employees to think that they are spending money on frivolous activities when they just had layoffs. This consideration is quickly dismissed when you see that the majority of your employees will be appreciative that their employer still cares enough to invest in their health and wellbeing. After all, your employees are your most valuable asset and you should do everything you can to make them feel appreciated.

Give your employees something positive to focus on. Give them potential solutions to their problems. Reduce their stress and encourage them to become proactive.

Corporate health and wellness programs have a 20 year track record of creating positive return on investment. It may seem counterintuitive, but spending more money on the health & wellbeing of your employees is the best investment you can make during tough economic times.

Be Smart, Be Healthy, Stay Competitive... Have a Health Fair.

Corporate Health and Wellness Programs, Health Fair & Employee Health Screening Return on Investment

CEOs and CFOs know bottom line numbers and their Corporate Health Fair Return on Investment (ROI). Medical self-care programs have been shown to provide a significant return on investment averaging double or triple the savings for each dollar invested within a 12 month period :
A comprehensive health management program at Citibank generated $4.45 to $4.73 in reduced health care costs for every $1.00 invested.
A blood pressure control program at General Motors generated $3.10 in reduced absenteeism (year 2); $3.90 in reduced absenteeism (year 3) for every $1.00 invested.
A medical self-care (demand management) program at Union Pacific Railroad produced a 12.5% reduction in unnecessary physician visits and an ROI of $2.78 in reduced outpatient costs for every $1.00 invested.
From a review of 13 studies of worksite health enhancement programs, $1.00 invested returned $3.48 (average) in reduced health care costs and $5.62 (average) in lower absenteeism costs.
Source: Leading by Example - Partnership for Prevention

In-Network Health Fairs are Guaranteed to save you money! Are you maximizing your health fair ROI?

Health Fairs Direct charges a coordination fee for all non-Manhattan health & wellness fairs because we guarantee in-network medical exhibitors for every corporate health fair and employee health program that we deliver. This fee is automatically paid back within 1 year through savings in your health insurance premium through Health Fairs Direct's health fair ROI:

- The savings in your health insurance premiums alone should show a 3 or 4 to 1 health fair ROI. (The following example assumes a $2,000 expenditure on the Health & Wellness Fair)

Ex: If a company has roughly 100 lives – at $600 per month this totals to $60,000 monthly or $720,000 annually in health care premiums. If only 10% of their population goes out-of-network for their medical needs, the overall premium goes up by 9% (based solely on this metric). By introducing the population to local, in-Network doctors, OHD helps to reverse this trend.

So by moving 10% of the population (or just 10 employees) to in-Network coverage, the client stands to save almost $65,000 on their premiums annually.

To break this down even further, if only 5 people start going in-Network for their health care it still equates to almost $33,000 in reduced premiums , or if only 1 person starts using in-Network doctors for his/her provider it should lead to a $7,200 savings – over a 3:1 heatlh fair ROI on the health fair alone!!!

This also works in reverse. For every out-of-network doctor or medical practice that you have at your health fair you are encouraging and even recommending to your employees that they should receive their medical care through out-of-network doctors. The burden of the resulting unnecessary cost increase will be shared by you, your company and the rest of your employees. Having out-of-network medical doctors at your health fair eliminates and even reverses the health fair ROI that Health Fairs Direct provides.

The only way to ensure a positive return on investment for your health and wellness fairs is insist on 100% in-network medial exhibitors. Here is why:



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Additional expenses based on 1 employee picking up 2 out-of-network services:

According to the Actuaries at Lockton Companies LLC, (Employee Benefits Specialists), if 10% of a company's employees see out-of-network doctors the company will have an additional 9% increase in their next insurance renewal. (For more information about how out-of-network exhibitors increase your insurance premium contact Matthew Schmidt at

In order to take advantage of the potential corporate health fair ROI that can be gained, even in the first year, corporations need to become pro-active in health programs. Health Fairs Direct provides that opportunity and ensures no hidden costs or back end out-of-network billing.

Corporate Health Fair: The Many Benefits

As corporations are routinely being hit with double digit health insurance premium increases and continuing to cut employee health benefits does not seem to slow things down, they find themselves looking for ways to reduce costs. The most proactive way for corporations to do this is to implement a quality prevention and wellness program.

The best way of getting started with prevention and wellness is to sponsor a corporate health and wellness fair. Generally speaking, a corporate health fair is a mini wellness trade show that is held in-house at a corporate location. During this time employees can meet with local health and wellness professionals, receive free screenings, and learn about different ways of preventing and dealing with illness.

If a health fair or an employee wellness program is properly coordinated, and is accompanied with a solid year round employee wellness program, there are many benefits that a corporation will be able to take advantage of.

As a corporation, the main goal of a health fair is to address a wide variety of common problems that plague employees time and time again. Although the benefits of health fairs will differ greatly from corporation to corporation, most of them have some things in common.
Listed below are some of the more common benefits of corporate health fairs.

1. A corporate health fair can help to improve employee performance. Most corporations are well aware of the fact that employees can begin to wear down over time. This results in tired workers who are more susceptible to illness. In turn, the number of sick days among employees increases, and the effectiveness of the company decreases.

2. Employees who are educated on how to be healthy are much less likely to become distracted by health concerns and other similar complaints. It is human nature for people to get off course if they are worried about their health situation. Through health fairs, employees will be able to learn about common problems as well as how to better their own situation.

3. Many employees love corporate health fairs because they are able to receive free screenings and information on the latest health wellness advancements in a convenient setting. Most of the time busy employees will not take the time outside of the office to have these screenings done. A health screening today can help to prevent a lot of problems tomorrow. For this reason, corporations do not usually have a hard time talking employees into attending health fairs. Most of them are usually receptive to the idea; especially because of the long term health implications.

4. At a health fair employees will have the ability to take part in screenings for things such as blood pressure, cholesterol, blood glucose, and skin damage. But in addition to first hand screenings, employees will also be able to take advantage of an overall educational experience. There are plenty of doctors and health care professionals on hand who are willing to speak one on one with employees. Of course, health fairs can also consist of speakers who will discuss the benefits of certain problems that may be of interest to your employees.

5. Employees are not the only ones who can benefit from health fairs. The corporation can also benefit in more ways than one as well. For instance, by having their employees pay closer attention to their health, they may find out that their health insurance premiums are not increasing nearly as much as they had in the past. And as mentioned above, a health fair will allow employees to feel better about their overall situation. Subsequently, this will allow them to perform more effectively at work.

Although the five benefits above are enough to sway many corporations to host a health fair, most of them are particularly interested in the actual screenings that can be down on site. These are of great interest because employees have the ability to get the service they need from in-network doctors with plenty of experience.

Interactive screenings can help to detect health problems before they become chronic and expensive to manage. So as you can see, cutting these problems off before they get out of control can save money for both the employee and the corporation.

But why can’t employees get these screenings on their own time, you may ask? Simply put, in today’s fast paced and competitive work environment, many employees do not have the time to visit their personal physician for a routine test. In many cases, these worksite screenings are the only health indicators employees will receive before a minor health concern becomes a chronic and expensive condition to treat.

The best health fairs are well rounded and include exhibitor topics ranging from personal to family as well as general health and wellness services. When it comes down to it, a large variety of exhibitors attracts a larger percentage of the employee population. Corporations need to remember that employee interests and concerns are often times diverse. So the more options that are offered during a health fair, the better chance corporations have of drawing a large crowd.
When setting up a health fair, corporations often times get so caught up in scheduling exhibitors that they forget about who will actually attend. After all, if you are going to have a health fair you need to make sure that a large number of employees participate. If nobody shows up, not only are you wasting time but you will never be able to reap any of the rewards of a corporate health fair.

Luckily, promoting attendance for a health fair is not as hard as many corporations think. Success starts with good internal promotion to your staff, gaining support of department managers, and offering incentives for employees to show up. Door prizes, giveaways, and other financial incentives can all be combined to increase employee attendance and participation.

Another successful method to attract and encourage employee attendance is for corporations to include local health and wellness providers to offer free screenings and educational information. After all, what employee does not like to get something for free? And if a free screening can help to keep them happy and healthy, they are sure to show up for any corporate sponsored event. Additionally, health fairs are always more successful when a bit of fun is worked into the equation. This could be as simple as showing employees how to naturally treat back pain, improve diets while working in a fast paced environment, tips for increasing energy, or even offering information on personal finances.

Designing and delivering a successful health fair is more complicated then it initially seems. Most corporations pass the responsibility of coordinating a health fair to human resources, benefits, corporate nurses or to their in-house fitness club manager. They do this because they do not have a designated or experienced event planner.

Most of the time these positions are already overloaded with other responsibilities, so the health fair is handled in their “spare time” or is put together on the run. This leads to medical practitioners being hired based on their “phone personality” and how nice they appear, instead of looking at professional qualifications, in network insurance status or potential implied legal complications

There are several health fair planning land mines that any corporation must be aware of. Some of the more common problems are listed below.

1. Hiring a doctor owned health fair company is never a good idea. Most of these companies have one thing in mind; they want access to employees so that they can market their practice. In turn, employees do not benefit from the health fair, but instead become fed up with hearing sales pitches. (As a word of caution, most doctor owned health fair companies hide the fact that they are doctor owned so do your research and do not take the word of the sales rep.)

2. Booking out of network providers can be quite costly. This may seem like a good idea up front, but you will find out soon enough that your premiums have increased due to these providers billing your insurance company.
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3. Implied endorsement legal issues that come out of inviting in your own doctors offices directly or working with a doctor owned health fair company.
To achieve positive benefits from your health fairs and prevent your corporation from liability, consider the following:

1. Always hire an independently owned health fair company.
2. Always insist on 100 percent in network medical providers.
3. Always enforce a strict code of conduct for all exhibitors.
4. Always use a well established professional coordination company. (5 years minimum years in business and delivering over 100 events a year.)
5. Always do your research. Remember, free is not always free so be skeptical and protect yourself, your employees and your company.

As you can see, there are many benefits that corporations can take advantage of by sponsoring corporate health fair. To achieve the highest level of results, corporations must plan effectively and keep their best interests in mind.

Employee Health and Wellness Programs, Health Fairs and Corporate Flu Shot Events

Nationally, Health Fairs Direct provides the most comprehensive, well-surveyed and developed on-location Health & Wellness programs in the corporate health industry. Health Fairs Direct’s consultants will guide you through every step, designing and selecting the correct in-network medical providers and exhibitors to make your corporate event a successful experience.

Employee Health and Wellness Programs A Great ROI
Corporate health and wellness programs have a 20-year track record of being a great investment for corporations. If run correctly, the return on investment (ROI) is hard to ignore.

According to the Partnership for Prevention; a meta-review of 42 published studies of worksite health promotion programs shows:

Average $5.93-to-$1 savings-to-cost ratio
Average 28% reduction in sick leave absenteeism
Average 26% reduction in health costs
Average 30% reduction in workers' compensation and disability management claims costs

With so much empirical evidence that employee health & wellness programs save companies money, why are so many corporations cutting back on these programs when they need them the most? The answer is simple, if the company does not put aside funding for these programs they will not happen. Many companies fund minor health & wellness programs out of their discretional budgets so there is no firm commitment to the health of their employees, and it shows.

“This has been a fundamental flaw with many corporate health & wellness programs,” says John Buckley, president of Health Fairs Direct, a 12 year old corporate health and wellness coordination company. “We routinely receive requests from corporations, large and small, that they want to ‘Create a Culture of Health & Wellness’. When we ask them how they plan on accomplishing this and what their budget is we typically hear that they do not have a budget and were hoping to get a free health fair.”

Some corporations have been led to believe that they can receive free health fairs and medical screenings from local doctor’s offices. These out-of-network doctors invest their marketing dollars into offering enticing freebies to corporations as a trade off for getting access to corporate employees with good insurance. Some of the most common enticements are free total cholesterol and glucose screenings or even free lunch for the entire company. These enticements become hard to resist when there is no budget set aside to provide professional health fair services. But they come with very high back end costs to the corporation. For more information on these back end costs as well as the liability of working directly with local doctors, or doctors disguised as health fair companies visit: /CorporateBenefits/WOF/

So what do corporations do when there is no money to work with a professional health fair coordination company? Where do they find the money to invest in the health and wellbeing of their employees? With the above statistical savings in investing in corporate health, the most logical corporate budget item to incorporate employee health and wellness programs into is the medical insurance budget.

A good rule of thumb is to put aside 2 to 4% of the corporation’s overall medical insurance budget and reserve that for professionally run health & wellness programming. This will tie the funding into the area that will see the most dramatic and immediate ROI. This will also make sure that any size company is properly funded for their health & wellness initiatives as the budget is directly related to their specific number of employees.

Health & Wellness Programs in a Tough Economy
The tough economy is taking its toll on corporate health and wellness programs and corporations are going to be negatively affected as a result. It is understandable that corporations would tighten their belts and reduce their discretionary spending during tough economic conditions, but cutting their health and wellness programs will cost corporations much more in the long run.

The Effect of Cutting Flu Shot Programs
Are corporations headed for excessive losses due to a bad flu shot season? John Buckley, President of Health Fairs Direct, says “Possibly YES”! The reasons for this are easy to see, many corporations are cutting back on their health & wellness programs due to the economy. What they are overlooking is that a healthy and motivated workforce is essential for their survival during the economic downturn.

According to an article on, “With median weekly earnings of $675 for all wage and salary workers, paid sick leave costs an employer $135 per day per employee.” Compare this to the average cost of a corporate flu shot program at only $30 per employee and it becomes very easy to see how one employee staying out sick with a bad case of the flu for 2 weeks can cost the company more than it would have cost them to vaccinate over 45 employees. This does not take into account the additional losses caused by projects being backlogged, deadlines not being met, sales not being made and the risk of other employees becoming sick.

“One sick employee can easily spread the flu virus to 5% of your workforce,” says John Buckley. “But without protecting your employees with flu vaccinations 10 to 15% is a more realistic number.” With many corporations choosing to forgo their flu vaccination programs this year many more commuters are likely to become sick with the flu and spread it to other commuters. This increases the possibility of flu related losses at corporations.

“In today’s economy,” Buckley warns, “you can’t afford for employees to be sick and/or unproductive for 2 to 3 weeks at a time. One employee who becomes sick with the flu loses a minimum of 2 weeks of work and has an additional 2 to 3 weeks of reduced production as they try to recover, as they handle their backlogged and often feel groggy for a few weeks as they try to catch up.”

The Cost of Cutting Health Fairs Out of the Budget
Corporate Health & Wellness programs, mainly health fairs, have become the cornerstone of many employee productivity, motivation and retention strategies. Health Fairs are high profile events that need to be professionally run to guarantee positive results. They are relatively inexpensive to run and produce a lot of good will with employees.

Now, more than ever, corporations need a productive and motivated workforce. “In order to make it through these tough times corporations need to become more competitive,” says Buckley. We need to do more with less and we are expecting our employees to step up and become more productive and pick up the slack for employees who have already been laid off. This added pressure to perform increases uncertainty and with uncertainty comes more stress for the employees. No corporation is immune; everyone is feeling the pressure and uncertainty of change.

So what do we do? Do we cut out the very programs that have proven to increase employee motivation and retention? Corporate Health & Wellness fairs are the best investment in the health, wellbeing and stability of your employees. They show that you care about their health and wellbeing, not just the bottom line. Investing in the health & wellbeing of your employees is the best investment that you can make for your organization and help to reassure your employees that their future is secure with your company. Now, more than ever, your employees need to know that their company cares about their wellbeing.

Additionally, corporate health & wellness fairs remind and encourage employees to reduce stress and look after their health. In these stressful economic times, employees need to focus on work-life balance and take care of themselves. Full Service Health Fairs do this in the following ways:

Giving away health & wellness promotional items, such as pedometers, exercise bands, lip balm and antibacterial sprays, encourages more employees to participate in the health fair and give them some basic wellness items.

Biometric Screenings, such as cholesterol, glucose, blood pressure and body fat screenings impinge on employees who do not have healthy numbers. For many employees this is the only time that they will take to have these essential screenings performed.

Local health and wellness practitioners are there to offer solutions to problematic biometric screenings as well as healthy options that employees can take advantage of in their community. This is important as if you do not offer immediate solutions to employee health issues you tend to just increase the stress level of the already less-than-fit employees.
John Buckley adds: “Without these programs corporations will incur more costs as they pay for more employees on sick leave, incur increased insurance premiums as today’s manageable condition becomes tomorrow’s health crisis (today’s high blood pressure to tomorrow’s heart attack, for example) and losses from reduced productivity and motivation.”

“You need a motivated, healthy and productive workforce during these tough economic times,” Buckley continues. By reducing the number of sick days per employee and providing healthy solutions, Corporate Health & Wellness programs are proven to have a positive ROI, to reduce stress which increases employee motivation, production and retention. Now is the time to invest in the stability of your employees. In your bid to maintain a competitive force in your industry, make sure you do not short change your corporation’s potential and invest in your employees by continuing with or expanding your employee health & wellness programs.

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Health Fair Direct's corporate offices are located in New Jersey and New York, NY. Most of our health fair, flu shot, employee health program and employee wellness events are in New York City, NJ, CT and other major US cities.